Partner Feature: Kara Stott
A Note from Collective Good
Collective Good selects Partners who can ease your technical, administrative, or logistical load and free you up to focus on what you were made to do. Our Partners are trusted people we know, many of whom we already work with. For example, our Kara Stott, is the email marketing manager who handles our beautiful email communication!
Keep reading below to learn about Kara's service approach and her incredible offerings for Collective Good Members.
Please Note: Member dealings with any Partner are between you and that Partner and do not involve Collective Good. Complete any research and vetting you deem necessary or appropriate before hiring or engaging any Partners.
Email Marketing Management with Kara Stott
The Joy of Email Marketing
For many leaders, entrepreneurs, and communicators, the concept of "email marketing" is not typically associated with "joy." But for Kara, the concepts go beautifully together as she's been excelling at email marketing since 2015.
Whether you're looking for someone to setup and run the technical aspects of your email marketing tool, teach you email strategies, write killer email copy or do all of that for you—Kara has you covered.
Here are some of the unique packages and discounts available for Collective Good Members, including options if you'd like to provide Kara with all of your own copy already written, or would like her to write the copy for you.
1. Email Marketing Setup
- 30-minute strategy call
- Start Convert Kit account or audit existing account setup
- Set up general list & general email template
- Creation of initial subscriber tags & corresponding triggers
- Set up client-created opt-in on website
- Automate opt-in with welcome confirmation email
Copy Elements Include:
- Landing page content
- (1) Welcome Confirmation email
Tier 2
$-- Client writes copy
$900 Kara writes copy
Email Marketing Plan
- Website audit
- Custom Marketing plan based on your target clients & offerings
- Customer path success map setup including revamp of sales strategy working backwards from what you want to sell, and how to get customers from seeing your site for the first time, to opting in, nurturing, and purchasing
- Automate 3 email welcome sequence
Copy Elements Include:
- (3) Email Welcome Sequence
Tier 3
$-- Client writes copy
$1,400 Kara writes copy
Quarterly Newsletter
- Newsletter action plan
- Quarterly email roundup template
- Client writes quarterly newsletter and Kara will upload to email marketing tool
- Trigger for Newsletter to send
Additional Options
Additional opt-in forms & automations are $300 each when added to the Email Marketing Plan service above. Copy included.
Additional website audit services are also available.
Streamlined Launch Campaigns
This Price Already Includes a $200 discount for Collective Good Members
The launch sequence is a more than just 5 or 6 emails talking about your product or service. It’s a customized sequence based on years of research into what makes people buy and how to convert observers into raving clients. Kara will work with you to define your ideal client, refine your offer, build out bonuses, and craft a conversion story that is sure to get your potential clients attention. Email copy included! Launch sequences can be as long as 2 weeks and as short as 4 days depending on your needs. The most successful launches are between 7-10 days.
3 email launch campaign | $600
5 email launch campaign | $800
7 email launch campaign | $1,000
one-time group coaching call
Email Marketing group training
Could you use occasional guidance, or a one-time coaching conversation? These one-off 1-Hour Live Zoom calls walk you through DIY email marketing management with step-by-step training. Trainings are available on a regular basis and scheduled in advance. *Minimum of 4 registrants required.
One-Time Training
$99
Ongoing group coaching calls
Email Marketing group training
Looking to DIY monthly updates on your site, funnels, email campaigns etc? This ongoing group meets for 1-Hour Live Zoom calls once a month for 6 months to walk you through DIY email marketing management with practical step-by-step training. *Minimum of 8 registrants required.